Buying
Diamonds Online
You can purchase diamonds
online, without any problems
– as long as you
are careful. With all
the potential for scams
concerning diamonds, buying
diamonds online almost
seems unthinkable!
First, think about
your reasons for wanting
to purchase the diamond
online, as opposed to
making a purchase from
a local jewelry store.
The most common reason
is price. Due to low
overhead costs, online
jewelers and wholesalers
are able to offer lower
prices. However, you
must be careful –
sometimes a price that
is too low is a sure
indication of a scam.
One of the best things
about purchasing online
is the unlimited selection.
When shopping offline,
you are limited to the
selection in the stores
in your general area.
Online, there are no
limits. But again, you
must use a great deal
of care and consideration
before handing your
money over to someone
that you cannot see
and have never met!
Before shopping, learn
as much as you can about
diamonds – especially
cut, color, clarity
and carat weights. When
you are knowledgeable
about diamonds, it will
be harder for a con
artist to rip you off.
Once you know more about
diamonds, you will be
ready to start shopping.
Take your time. Don’t
purchase the first diamond
that you see that interests
you. Instead, look for
similar diamonds for
sale. Do some comparison
shopping to find the
lowest prices. Once
you have found the lowest
price, start doing your
investigation. You know
about diamonds, you’ve
found a diamond that
you love, and you’ve
found the lowest price
– but you are
still quite a ways away
from actually purchasing
that diamond!
Ask about the seller’s
credentials, such as
professional jewelry
associations that they
belong to. View and
print the seller’s
return, refund, and
upgrade policies. Also
inquire about additional
services, such as settings
and mountings, sizing,
and free shipping. Do
a search for customer
reviews on this particular
company around the Internet.
Also check with the
BBB Online to see if
there have been any
complaints.
Ask for a diamond grading
report from an independent
laboratory such as GIA,
HRD, EGL or AGS. You
should see this before
making a purchase. Finally,
use a reputable escrow
service for high dollar
diamonds – preferably
one that will have the
diamond appraised while
it is in their possession.
The seller sends the
diamond to the escrow
service, and you send
the money to pay for
the diamond to the escrow
service. The escrow
service has the diamond
appraised, sends the
diamond to you, and
sends the money to the
seller. This is the
surest way to protect
yourself…again,
make sure that you use
a reputable escrow service!
Choosing The Cut of
A Diamond
There are many different
cuts of diamonds to
choose from. The cut
essentially refers to
the shape that the diamond
is cut into –
unless you are in the
diamond or jewelry business,
but this shape has a
great impact on the
much the diamond sparkles.
The most popular cuts
are heart, marquise,
oval, pear, princess,
round, trillion, and
emerald cuts. The shape
has an impact on how
much the diamond sparkles,
but the actual cutting
itself – when
the diamond cutter actually
cuts the diamond into
a particular shape –
also matters a great
deal. If the diamond
is poorly cut, it will
lose its sparkle.
However, in the diamond
industry, the cut of
a diamond doesn’t
refer to its shape at
all. Instead, this is
a reference to the stone’s
depth, width, brilliance,
durability, clarity,
and other aspects of
the diamond. Common
cutting problems include
a missing or off center
culet, misalignment,
a diamond that is too
thick or too thin, cracks,
or broken culets.
When shopping for a
diamond, you should
of course choose the
shape that you like
the best, but then look
at several different
diamonds of that shape
to find the one with
the best cut –
the one that sparkles
the most, in all types
of lighting.
How to Buy Diamond
Engagement Rings
There is much to consider
when purchasing a diamond
– especially diamond
engagement rings! The
tradition of presenting
a woman with a diamond
engagement ring when
proposing began in 1477
when Archduke Maximilian
presented a diamond
ring to Mary of Burgundy
– and in most
cases, the woman you
plan to propose to will
expect a ring to accompany
that proposal!
First, determine how
much ring you can afford.
Most people use the
‘two months salary’
rule. This means that
the ring should cost
the equivalent of two
months of your current
salary. Because you
have other bills to
pay, saving up this
amount of money may
take quite a bit of
time. You should consider
financing. Simply go
to the jeweler of your
choice and tell them
that you plan to buy
an engagement ring,
and that financing will
be necessary. Go ahead
and get the credit check
out of the way, find
out what your payments
will be, and how much
of a down payment is
required.
Now, have your mother,
sister, or your girlfriends
best friend take your
girlfriend shopping,
and make sure that they
gaze at the engagement
rings to get an idea
of what she might like.
Make sure that the jewelry
store you buy the ring
from will allow you
to return the ring,
if that is required,
or allow your girlfriend
to exchange it for another
if she isn’t happy
with it!
How to Spot A Fake
Diamond
In this world of advanced
technology it is almost
impossible to simply
look at a diamond and
determine whether it
is real or not –
especially if you don’t
know much about diamonds.
There are some steps
that you can take to
avoid buying a fake
diamond, however.
First, only deal with
reputable jewelers,
and when you find a
reputable jeweler, stick
with them. Avoid buying
diamonds or other jewelry
from jewelers that you
have never dealt with
before in the past.
Ask to see the certificate
for the stone. If no
certificate exists,
walk away.
Look at the setting
that the stone is in.
Fake diamonds, such
as zirconias, are usually
set in low quality metals.
Take a close look at
the stone. Fake diamonds
are not durable –
natural diamonds, on
the other hand, are
the most durable stone
on the planet. Look
for scratches or nicks.
After purchasing a
diamond, take it to
another jeweler for
appraisal. In fact,
take it to two or three
other jewelers for an
appraisal to make sure
that the appraisals
are all fairly close.
If you find that you
have purchased a fake
diamond, you may be
accused of making a
switch when you return
to the store of your
purchase; therefore,
it is important to have
a certificate for the
diamond. No two stones
are alike.
Selecting Diamonds
Diamonds are graded
for certification by
laboratories using grading
criteria. Four of these
criteria are critical
to understand when making
a diamond purchase or
investment. Known as
the “Four C’s”
these criteria are:
color, cut, clarity
and carat.
Color is the result
of the composition of
a diamond and it does
not change. When a jeweler
is describing the color
of a diamond they are
referring to the presence
or absence of color
in white diamonds. Because
a diamond with no color
allows maximum light
to pass through, colorless
diamonds are preferred
for their sparkle.
Cut refers to a diamonds
reflective quality.
Most diamonds are cut
with 58 facets. The
brilliance of diamonds
is heavily dependent
on the cut. The different
angles and the finish
of a diamond determine
its ability to reflect
light and cause its
brilliance and fire.
Remember that the cut
of a diamond can have
an impact on its durability
as well as its beauty.
Some cutting faults
can make a diamond prone
to breakage. A diamond
that is cut too thin
can also cause light
to leak out of the back
and the diamond will
lose some of the sparkle
and appear not to shine.
So, as you can see the
Cut is probably the
most important of the
Four C’s. During
the formation process,
inner flaws, or inclusions
occur in most diamonds.
The number and size
of these inclusions
determine what is referred
to as the clarity of
a diamond. Diamonds
that are clear create
more brilliance and
therefore are rarer
and highly priced. To
be considered “flawless”,
a diamond must have
no surface or internal
imperfections visible
upon being viewed by
a skilled diamond grader
using 10 power magnifications.
Carat is the unit of
weight by which diamonds
are measured. One carat
is equal to 200 milligrams.
A carat is divided into
100 segments called
points. 150 points would
equal one and a half
carats.
When you go to the
store to make that all
important diamond purchase,
do not be shy! Ask questions,
get the answers needed
to make an informed
purchase. Shopping for
certified diamonds enables
you to make an informed
selection. Knowing the
“four C’s”
allows you to comparison
shop and purchase the
best diamond at a fair
price. But, before making
a purchase, shop around
and decide what shapes
and styles really appeal
to you. Enjoy your diamond
for years to come!
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